Today’s article focuses on on-page optimization and I will share many good on-page SEO techniques that you should implement while optimizing your blog posts. On-page SEO techniques 2020: Would you like to make your post keyword specific, SEO- optimized, and ready for more traffic?
Do you want to make it easier for search engines to understand the keyword(s) of your blog? If you replied ” yes” to any of these, you will learn the secrets of targeting your blog post keyword.
On-page SEO techniques 2020
When optimizing a website or blog post, there are two main factors at stake:
- On-page optimization
- Off-page optimization.
Now, don’t confuse SEO optimization on page with SEO optimization on-site. SEO refers to the optimization of the entire website with things such as site mapping and permalink structures. In a single blog post, SEO optimizes the content of a target keyword. This includes the use of proper headings, the correct placement of the keyword, the quality of the content, and the attention paid to many other factors.
Why do you need optimization on-page?
Now, when some bloggers hear the term “SEO-optimized items, ” they believe that this is a bad practice. But it’s not just bad, it’s essential. Here’s what Harsh had to say about his Google Panda recovery effort: search engines are nothing but a set of algorithms. You examine several factors to rate your page for certain keywords. Now, we need to help search engines identify the target keyword in the post to make the post more reader-related.
Here’s something to think about: Why don’t you rank on the first page of the results? Well, there are probably many reasons, but if you don’t pay attention to SEO, this is probably the most important reason. So, when we optimize the search engine for a post, we follow a number of proven methods to rank it higher on a search engine. Now, Google does not only consider the SEO score on the page when you rank an article. It also takes many other factors into accounts, such as social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page measurements.
Our goal with SEO on-page is to optimize an article in a natural but intelligent way so that search engines can easily select the target keyword and target visitors to our website.
As you can see, a great deal has changed in recent years. Although this infographic clearly shows that off-page SEO is important, on-page SEO should not be overlooked. The golden rule still applies in particular: content is the king. One thing I would advise you to do is to add videos to your blog posts. Videos not only increase the number of media on your posts (which involves users) but also make your posts much more informative and content-rich.
TOP 10 On-Page Optimization On-page SEO techniques 2020
Before I share certain tricks, here are some non-technical things you can incorporate today: improve your user experience. Make sure that your website is responsive and that you keep broken links to a minimum. Make sure readers from search engines spend a great deal of time on your website.
If you quickly hit the back button, your ranking also drops quickly. Make sure your site maintains a professionalism standard. Use proper copywriting techniques to stick with people. Build good content. Try to use profit-driven subheadings to make them more engaging. No fluff, don’t write. Seek feedback and do something better.
I will now share the 10 on-page optimization factors that you should bear in mind while optimizing your blog posts.
- Blog Post Title
This is the most important SEO factor on the page. The reason is that the more attractive and optimized the title, the more people click on it. And generally, the higher your post is, the more clicks it gets. You should try to use the target keyword or phrase towards the start of the title (H1) tag, but if this is not possible, make sure that it is somewhere in the title at least. Also, you should not repeat the same keyword more than once in the title tag because you think it helps to rank the article higher. It’s not gonna. It might hurt your ranking. Don’t. Don’t do it. And the title length remains below 65 characters.
- Post Permalink
It is an important on-page metric to ensure that your URL is correctly displayed. Once again, use your target keyword in the URL and avoid using special characters, symbols, brackets, commas, etc. Within the current URL. Use dashes to distinguish your URL structure strings. These are called ” good ” permalinks and most web browsers support them. Good permalink for example https:/www.yourdomain.com/post-title-separated-with-dashes.
- Heading Tags
To highlight different headings, subheadings, and important points, use heading tags. The title tag in WordPress is set to H1. You really don’t have to use H1 tags anywhere in the article. One is sufficient. Stick to H2 and H3 tags for section breaks. Also, don’t use too many H2 or H3 tags, as Google does not like algorithms. This is what Matt Cutts of Google has to say about repeating heading tags:
- Keyword Density
With a mix of LSI keywords, you should maintain the keyword density by about 1.5%. But there’s no real magic formula, as Matt Cutts explains in the video below. Use your keyword in the first paragraph once and the last paragraph again. And use it where it makes sense in the content.
- Meta Tags
With each blog post, you should include a unique and relevant meta description. Again, you should use your specific keyword in the meta description, but do not spam your description with the keyword. While search engines use keywords, clicking on the post is also important for users. You must write user-friendly meta descriptions relevant to your post. Google made it clear that they do not care about meta keywords. But some search engines, such as Bing, may still look good.
Image optimization helps a lot in driving image search traffic. Keywords in the ” image title ” and the ” old text ” help to focus and target your blog post. But more importantly: images create the dedication. And the more committed a user is, the more likely they will remain, increasing your overall ranking. But one very important point should be noted. Large pictures slow your site down and a slow loading site will reduce your Google rank. It’s important to compress pictures. Use a plugin for caching. Use a CDN.
- Word Count Per Post
Blog posts that don’t have many words on search engines usually don’t work well. This is because they usually consider themselves ” less informative. ” There are exceptions to this, but the creation of posts with at least 1000 words is the new standard for a general information blog. It is always better to be researched and excessively informative than not to provide sufficient information. This applies especially to highly competitive keywords.
Suggestion: Analyze your target keyword with other posts and see how many words you have. Although there is no ” official” count, longer posts tend to be better, because more information is typically available. For example, this post is more than 1,500 words.
- Internal Linking
Place links within your blog posts to related posts. Interlinking blog posts will help your blog readers spend more time on your blog and help pass page ranks to other sites. Try using a keyword as an anchor text when interlinking, but be careful not to overdo it. Internal links relevant to the original search engines for the post-show that you provide additional information beyond what is displayed in the content. But make sure your interconnection is necessary and relevant.
- External Linking
You should only link to trustworthy websites when you link to external websites. And if you have doubts about the authority or popularity of a site, you can use a no-follow tag to prevent your link juice from being passed on to potentially bad sites. You should use do-follow links to trustworthy websites and no-follow links to less trustworthy ones. But authoritative things like Wikipedia or CNN or a major player in your niche are not only trustworthy, they will probably have relevant content that your readers love. This makes your site more trustworthy.
- Write content for engagement
You should write content that’s engaging. Period, period. If you try to use low-quality search engines and ” tricks, ” you will certainly fail. Your post should be a complete textbook for the keyword. You must learn how to get your audience involved in a way that works for them. Try to ask questions and answer questions from your readers. Comprehend what they want to read, and write it. If you can not write content that is engaging, people don’t spend a lot of time on your blog, your bounce rate increases and your rankings fall.
These are 10 tips to make your SEO on-page much better and more likely to rank on search engines. The highest things are the most informative, engaging, and useful things. So try to create content that readers love, and you will also love search engines. What are your blog posts’ optimization tips? Share them in the comments below with me!
Read More: Top 10 SEO Blogger Templates 2020